Defining Success in Growth

Defining Success in Growth

As The Peach continues to grow, I’m realizing a shift in myself. My definition of success has changed so much from the original “plan” I had for The Peach.

When I started this little biz it was simply to get me out of the craziness of Atlanta traffic and help put food on the table for our little family of three. A handful of clients and a laptop computer was all it took for me to make the leap from the Marketing Director title I once held. It was the scariest thing I've ever done, but it felt amazing!

Building Trust With Your Audience

Building Trust With Your Audience

The market is saturated with people who provide services similar to yours or products that are almost the same. As a customer, it’s often hard to decide which source or provider is the best bet. Although it would be amazing to have folks say “here, take all my money and do whatever it is you do…” but that doesn’t happen. You have to prove to potential clients that you are an expert before they will shell out the cash.