Last week we chatted about what branding is and we went into detail about different pieces of the branding puzzle. Now that we know more about what branding actually is, let’s chat about why branding is so important.
As The Peach continues to grow, I’m realizing a shift in myself. My definition of success has changed so much from the original “plan” I had for The Peach.
When I started this little biz it was simply to get me out of the craziness of Atlanta traffic and help put food on the table for our little family of three. A handful of clients and a laptop computer was all it took for me to make the leap from the Marketing Director title I once held. It was the scariest thing I've ever done, but it felt amazing!
The market is saturated with people who provide services similar to yours or products that are almost the same. As a customer, it’s often hard to decide which source or provider is the best bet. Although it would be amazing to have folks say “here, take all my money and do whatever it is you do…” but that doesn’t happen. You have to prove to potential clients that you are an expert before they will shell out the cash.