Let’s face it, creating a marketing content calendar is not the favorite task for many business owners. They can seem daunting and overwhelming, plus they take a lot of planning. I wanted to share a few of the tips & tricks we use over here at The Savvy Peach HQ to make creating a content calendar go relatively smoothly.
Creating a content calendar
- Plan ahead. It’s my goal to have the content calendar ready to go about 5-7 days before the start of the new month. This allows me to have time to make any changes and to get things scheduled for the month, before the month actually begins.
- Develop a regular posting scheduling. Find a schedule that works for you. Personally, I love having one post on Facebook scheduled every day and then some pre-scheduled Instagram content. However, I leave space for spur of the moment posting as well. That way when inspiration strikes, there is still space to post, but if I’m too busy or can’t think of anything to post, I know there’s still regular content going out. Depending on your business, your calendar may look different. You may utilize different channels and you may post more or less frequently.
- Create (flexible) themes. For example, on Fridays on Facebook I post some of my favorite fonts and share some free ones with you as well. I post my blog posts on Thursdays. Having days that have pre-set themes help me know what to post when. However, keep them flexible and open enough that you’re not bound by them (which can sometimes create more stress than it’s worth).
- Create a list of places that you can regularly find content. Finding content can be the time consuming portion. Create a list of place that you regularly go for content. Facebook groups, Pinterest, Twitter, etc. One trick: if you use Twitter, create a Twitter list that only includes people who tweet articles that are similar to the content that you like to share. Then when you’re looking for content, you can just head to that list and hopefully find a variety of articles that will work! It also makes it easier to re-tweet articles relevant to your audience as well!
- Use a scheduling app. There are a variety of different ones (many free and many paid). Find one that works for you. Then schedule your content out for the week or month. As mentioned earlier, I also like leaving space for spur of the moment posting as well!
Do you create a content calendar? What are some of your favorite tips?