5 Holiday Campaign Assets You Should Start Creating Now
The holidays might feel far away, but in marketing terms, they’re practically tomorrow. Waiting until November means rushing to get things done, overspending on last-minute help, and missing out on early shoppers who are already browsing for deals and gifts.
A 2024 study by Gartner found that 32% of consumers will begin their holiday shopping between July and October. Translation? The earlier you prepare, the more likely you are to capture that first wave of shoppers.
If you want to hit your goals without the December panic, now is the perfect time to start creating these five holiday marketing assets.
1. Eye-Catching Holiday Graphics
Your holiday visuals set the tone for your entire campaign. From social media to email banners to print pieces, consistent and on-brand graphics make your promotions instantly recognizable.
The catch? Quality design takes time, especially if you want it to stand out in a busy season. Start building now so you can create:
Social media templates with seasonal branding
Festive cover photos and banners
Print-ready flyers, postcards, or in-store signage
Savvy tip: Map out your print needs early (think flyers, postcards, menus, or in-store signage) and confirm order deadlines with your printer. Design these pieces first, then adapt them into matching social and email graphics. This approach keeps your visuals consistent and ensures you won’t be stuck paying rush fees when the holiday crowds roll in.
2. Compelling Ad Copy & Promotional Messaging
Your visuals grab attention, but your words seal the deal. Strong ad copy and promotional messaging can make the difference between a scroll-by and a click-through.
The best messaging comes from testing and refining—which is hard to do if you’re writing everything at the last minute. Starting early gives you room to:
Develop multiple headlines for ads and social posts
Craft holiday taglines for Black Friday, Small Business Saturday, or seasonal sales
Test email subject lines for the highest open rates
According to HubSpot, 47% of buyers read 3–5 pieces of content before engaging with a sales rep. Your words have to work hard—and they should be ready to go before the busiest shopping days hit.
3. Short-Form Video Content
Holiday video content performs incredibly well, but it’s also one of the most time-consuming assets to create. Between planning, shooting, and editing, it’s easy to run out of time if you wait too long.
Consider filming now so you have a library ready to roll when the season kicks in. Ideas include:
Behind-the-scenes looks at holiday prep
Gift guide or “staff picks” videos
Customer testimonial videos with a festive touch
Savvy Peach tip: Film evergreen videos like gift guides now, and save timely, date-specific content like countdowns, or “last day to order” messages to post later.
4. Updated Product Photography
Good product photos are non-negotiable. They don’t just make your marketing look professional—they directly influence buying decisions.
Etsy reports that 90% of shoppers say the quality of product images is “extremely important” when deciding to buy. That’s reason enough to prioritize photography now.
Consider capturing:
Lifestyle shots with seasonal props or cozy holiday scenes
Flat lays for social feeds
High-resolution product images for ads and e-commerce listings
If you want flexibility, shoot both holiday-specific and neutral versions so you can reuse them throughout the year.
5. Dedicated Landing Pages or Gift Guide Pages
Landing pages for your holiday deals or gift collections can be powerful sales tools, but they need time for thoughtful design, copywriting, and SEO optimization.
Create them now so they can start gaining traction before the holiday rush. Ideas include:
A Black Friday or Cyber Monday deals page
Gift guides sorted by price point or recipient type
“Last-Minute Gift Ideas” pages to target procrastinators
Savvy tip: Add relevant keywords now so your page has time to rank in search results by November.
Start Now, Stress Less
The holidays are one of the most exciting—and overwhelming—times of the year for small businesses. By preparing your campaign assets now, you set yourself up for a smoother, more profitable season.
With polished graphics, tested messaging, ready-to-launch videos, and optimized landing pages in your back pocket, you can focus on what really matters during the holidays: connecting with customers and delivering an unforgettable experience.
Need a hand creating your holiday marketing assets? The Savvy Peach can design, write, and build everything you need for a successful season. Let’s get your campaign ready before the holiday rush begins.
Not sure where to start? Let the Peach help you every step of the way.
Our dedicated team is here to help you level up your business strategy. Schedule a time to speak with us and let us answer your questions to know exactly what you need to get yourself started.
