Petite Sweet Cupcakes & Co. Branding | The Savvy Peach

Petite Sweet & Cupcakes & Co. is based in Dacula, Georgia. Owned by my sweet friend (and the girlfriend of my brother), Jennifer Bower, Petite Sweet creates delicious treats for every occasion. Seriously, just this week she created three beautiful “pull apart cakes” for participants in the New York Marathon!

When we sat down to work on her branding, we quickly decided on the color scheme. She wanted a nod to Tiffany & Co. (get the “& Co.” reference now?) but not exactly Tiffany Blue. The shade of blue/teal we selected was a beautiful mixture of elegance and fun. Pairing it with the classic white and black, the brand conveys the vibe of sweet shops of days past.

Watching the business blossom into an awesome side hustle has been such fun. Jennifer’s passion for delicious treats and beautiful creations leaves customers returning for more.

With Christmas just around the corner, she is taking orders for holiday desserts for corporate and family parties alike. In my humble opinion, you’re going to want to order some buckeyes from her. These are a favorite of mine and I promise you won’t be disappointed!


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