Let’s be honest, most small business owners are wearing every hat in the closet. Between client work, admin, and that one invoice you swore you'd send three days ago, marketing can feel like the last thing on your to-do list (and let’s face it—it often is).

We’re halfway through the year which means it’s the perfect time to hit pause, take a breath, and evaluate whether your marketing strategy is actually working for your business.

Running a small business means making strategic decisions with limited resources. Every dollar counts, and so does every hour. But when it comes to marketing, smart moves can lead to big results. The key isn’t spending more; it’s focusing on what actually works.