Bone Lee Gourmet

BRANDING | PRODUCT PACKAGING

Bone Lee Gourmet needed a rebrand that captured the essence of the owner, Justin. After hearing his story and passion for his product, we knew we had to be a part. The branding process included a custom illustrated hat that looks like Justin’s favorite accessory. The final product is HOT.

Once the new brand was complete, we designed a series of labels for his delicious product. The varying heat levels depicted in the color palette and design of each.