This month we launched the Shop featuring beautifully designed brands (& the most fabulous logo options ever!) Logos are amazing tools for your business. They are your calling card, your “bat signal” to the world and they can turn my good days into bad in an instant. You see, I have a huge pet peeve… bad logos. My design eye can spot them from a mile away (well, maybe not a mile, but you get it). Instead of drawing clients in, bad logos are like a stain on your favorite shirt. Investing in professional logo design is important and here is why:
Your logo is your first impression.
It’s the first thing people see when they are introduced to your business. It’s plastered on your website, your business cards, your ads and even your email signature. It’s the face of the branding puzzle for your business. You want this first impression to be a favorable one - one that keeps your target audience intrigued.
Are you serious?
A logo helps you establish yourself as a professional source in your field. By having a custom, professional logo & brand, you set yourself apart from other businesses. When your business invests in a one-of-a-kind logo, you will spend more than a few hundred dollars, BUT you will have the peace of mind that comes with working with a professional. Awesome designers know how important it is to do the countless hours of research and planning when piecing together a logo (think 15-30 hours of researching, testing, designing.) Logos aren’t a rush job. You want someone to invest the time, just like you need to plan on investing the capital.
A long-lasting investment.
Instead of thinking that your logo is a simple design project, you should be thinking of it as an investment. You want to make sure you pick the perfect designer for you, that you and your designer are on the same page about what you’re looking for and that you trust their professional opinion enough to let them work their magic. Hiring a professional may cost more upfront, but when you have a solid brand that is timeless, you’ll save countless hours & dollars in the long run (no one wants to re-brand every few years.)
As a small business owner myself, I understand how stressful the early days can be. Investing hundreds or even thousands of dollars in a brand may be at the bottom of your list. Taking the time to make a smart investment into your business is crucial in the early days. You want to make a good first impression, right? And be taken seriously? Then make the investment. And if you’re not set on the thousands of dollars for a complete brand design process, check out The Savvy Peach Shop. There you’ll find, one-of-a-kind brands that are ready for you at a fraction of the price. It’s good stuff, y’all!