I don’t know if you’ve ever felt this way, but it seems like everyone is an expert at everything these days. If you’re online for any amount of time, you’ll see people with stellar brands, great marketing strategies, perfect products, and beautiful copy. Sometimes you may feel like you’re just spinning your wheels to get one of these assets in your business. But did you know it’s ok to be new at something?

Websites are a powerful tool for any business. They help to establish legitimacy, help potential clients find contact information, and gives you a place to share more about your business and your mission. But they can also be overwhelming. I created a checklist of items every website should have. This will help you maximize the impact and benefits you could receive from your website.

Newsletters are a great way to capture emails from current, past, and potential clients in addition to others in the small business sphere who may be interested in collaborating with you. They are also a free (or almost free) to directly market to prospective clients. Today, I’m sharing a few reasons why you should have a newsletter and tips for having a successful one.

I’m sure you’ve seen discussions about brands online. You may have a general idea about what a brand is but not really sure how it applies to your business or where to start with identifying your brand.

“Ideal client” seems to be quite the buzzword these days. It seems to be that everyone is working to define their ideal client. This is a great business practice, as it does help you to figure out your branding and marketing. Today, I’ll be sharing some things to think about as you are trying to define who your ideal client is.