I talked about defining your ideal client here. Identifying your target market is similar, but it’s the bigger picture. Your ideal client should be within your target market. If you think of it as your marketing efforts being an umbrella that reach your target market, your ideal client will be one individual within that umbrella.

I’ve talked about my favorite tips for creating the perfect content calendar. Today I wanted to share what I use to schedule my content in advance. There are a lot of social media scheduling tools out there - from Hootsuite, to Buffer, to CoSchedule, to Later, etc. Some of which are free, some require a monthly payment. Some of these have better analytics that others, some are more user-friendly, etc. There are definitely pros and cons to each of those.

Networking can be a great way to connect with other entrepreneurs, build your community & brand, and even potentially meet new clients. Today we wanted to share a few groups and places that may be of benefit to you as you’re trying to network and things to remember both before, during, and after.

If you’ve ever downloaded a font or a photo from the Internet, you’ve probably read the different ways it’s legal to use what you’ve downloaded. For example, just because you find a beautiful image through a Google search, doesn’t mean that image is fair for the using. I wanted to take a few minutes to share a few of the things I’ve learned regarding photo and font licenses. This is not an all-encompassing list, rather just some notes I’ve picked up along the way.

Please note: this is not legal advice. I’m not a lawyer. It’s always a good idea to do your own research and consult a lawyer if you’re not completely sure.

Let’s face it, creating a marketing content calendar is not the favorite task for many business owners. They can seem daunting and overwhelming, plus they take a lot of planning. I wanted to share a few of the tips & tricks we use over here at The Savvy Peach HQ to make creating a content calendar go relatively smoothly.