I bet you couldn’t guess that I’m a “take charge” kinda gal (stop laughing…). During the craziness known as quarter 2, I was spread thin and in desperate need of some hands-on help. I needed someone who could swoop in, take the load of social media management off of my hands and run with it.

A few weeks ago I stopped into the local Sherwin Williams with my favorite sidekick, Wyatt. Our job was to find the perfect paint color to change up our house. We wanted a neutral that wouldn't be too beige or to gray. Enter said color, “perfect griege” (no lie, that's the color name.)

I talked about defining your ideal client here. Identifying your target market is similar, but it’s the bigger picture. Your ideal client should be within your target market. If you think of it as your marketing efforts being an umbrella that reach your target market, your ideal client will be one individual within that umbrella.

I’ve talked about my favorite tips for creating the perfect content calendar. Today I wanted to share what I use to schedule my content in advance. There are a lot of social media scheduling tools out there - from Hootsuite, to Buffer, to CoSchedule, to Later, etc. Some of which are free, some require a monthly payment. Some of these have better analytics that others, some are more user-friendly, etc. There are definitely pros and cons to each of those.

Networking can be a great way to connect with other entrepreneurs, build your community & brand, and even potentially meet new clients. Today we wanted to share a few groups and places that may be of benefit to you as you’re trying to network and things to remember both before, during, and after.